Jo Fairley
Transform ethical business practices into profitable growth with Jo Fairley, pioneering entrepreneur and sustainable brand expert. Jo equips organisations to build purpose-driven brands and connect with conscious consumers through authentic storytelling. Co-founder of $100M global success Green & Black's, the UK's first Fairtrade Mark product.
London, United Kingdom
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Jo Fairley is a serial entrepreneur best known for creating the Green & Black's chocolate brand with her husband in 1991. The world’s first organic chocolate company and the first-ever product to carry the UK Fairtrade Mark, Green & Black’s is approaching a $100 million a year brand. In 2005, the brand was purchased by Cadbury’s, cementing it as not only an ethical leader but a household name. Jo remains a ‘Chocolate Ambassador’ with the brand.
Alongside this, Jo is also the author of a bestselling series of books on beauty and wellbeing, The Beauty Bible, and is a regular columnist, feature writer and journalist for the world’s leading magazines. She has written for various newspapers and magazines, from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.
Jo is in demand as a brand consultant, alongside her ventures, which have included an organic bakery and natural food store and a nine-room wellbeing centre in her hometown of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry to improve individuals’ sense of smell in a pleasurable and engaging way.
Jo's insights on building authentic brands with purpose resonate with companies seeking to balance commercial success with social responsibility. Drawing from her experience transforming Green & Black's from startup to household name, she provides actionable strategies for sustainable growth and innovation.
Audiences gain practical frameworks for developing ethical brands that connect with conscious consumers, proven approaches to innovation that don't compromise values, and strategies for authentic storytelling that builds customer loyalty. Jo also offers the option of including a delicious chocolate tasting to complement her sessions for a multi-sensory experience your audience won't forget.
Book Jo for a uniquely engaging presentation that delivers both inspiration and practical business insights.
We think Jo's sessions are perfect for teams, leaders and managers who want practical lessons on building a standout brand in a crowded market. Especially relevant for purpose-led teams tackling change, strengthening culture, and turning values into momentum, loyalty and long-term growth.
Topics, Sessions And Talks
Join entrepreneur Jo Fairley for an engaging, interactive session where she shares her inspiring journey in the chocolate industry. Attendees will participate in a guided chocolate tasting that enhances their sensory experience and encourages discussion. The event will conclude with a Q&A session, allowing participants to gain direct insights from Jo. By attending this unique session, participants will gain inspiration from Jo's entrepreneurial success whilst learning all about the art of chocolate tasting.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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